Love & Integrity in Business Network's brief had two clear requirements.
From a colour point of view, the client was very keen to employ purple in the design.
The second objective was a little free-er, litterally. The images needed to reflect freedom and/or light. We chose to represent the freedom through a bird in a number of the initial concepts.
Since the company was also involved in people networking, we also included a number of 'people-chain' images.
Our favourite design managed to combine both bird and light themes into a strikingly simple violet design.