EFT's brief was to represent fire (the visible output of the company's product), and/or the green/recycled products used to fuel the flames.
The colour palette was left open to our discretion.
Enviro Fire Training
are the UK's leading portable fire simulator company,
at the forefront in research & development within the fire industry.
Initial brainstorming focused on mixing leaf/tree symbols with fire, which proved sucessful.
The client favoured the tree composed of flames, which was was worked up into a crisp outline, and in the colours he now favoured.