As the example logos show, Jenny Linton-Beresford's brief was firmly focused on using a signpost motif.
The signpost signifies the giving of direction, a fundamental priniciple of her Heartwork Coaching business.
Heartwork business coaching is the key to discovering the work that you feel drawn to, and developing the skills to turn your passion into profits. Heartwork career coaching is for discovering the work that's true to you, and finding your ideal job or career path.
The client asked for the addition of a heart to the background of the final design.